Brazil. Unilever received the authorization to buy "unrestricted" the local organic firm Mae Terra. The operation represents an opportunity for the company to expand its food product portfolio in the field of organic products.

Brazil authorizes Unilever to buy "no restrictions" from Mae Terra by Contact Today - October 11, 2017 Brasilia, Oct 11 (EFE) .- The agency responsible for combating monopolies in Brazil has authorized the Anglo-Dutch multinational Unilever to buy "unrestricted" from local organic firm Mae Terra, official sources said. The Administrative Council for Economic Defense (CADE), an entity under the Brazilian government, concluded in its opinion, published today in the Official Gazette, that "the operation is incapable of causing damages to competition in Brazilian territory." "The operation represents an opportunity for Unilever to expand its food product portfolio in the field of organic products, while for Mae Terra it is an opportunity to strengthen its performance in the food market," said the entity. Unilever is a multinational specialized in the manufacture of products for home care, personal hygiene and food and has a catalog of more than 400 brands, among which are Lipton, Knorr, Dove, Ax, Hellmann's and Omo. Mae Terra, a company founded in 1979, presents, according to Unilever, annual growth of 30% in the natural and organic food products market, which includes cereals, cookies, snacks and other culinary products. Brazil is the fifth largest market for healthy food and beverages in the world and moves in the South American country about 9.5 billion dollars, added the Anglo-Dutch company, which did not report on the values ​​of the transaction. EFE

Brazil authorizes Unilever to buy "no restrictions" from Mae Terra
by Contact Today - October 11, 2017

Brasilia, Oct 11 (EFE) .- The agency responsible for combating monopolies in Brazil has authorized the Anglo-Dutch multinational Unilever to buy "unrestricted" from local organic firm Mae Terra, official sources said.

The Administrative Council for Economic Defense (CADE), an entity under the Brazilian government, concluded in its opinion, published today in the Official Gazette, that "the operation is incapable of causing damages to competition in Brazilian territory."

"The operation represents an opportunity for Unilever to expand its food product portfolio in the field of organic products, while for Mae Terra it is an opportunity to strengthen its performance in the food market," said the entity.

Unilever is a multinational specialized in the manufacture of products for home care, personal hygiene and food and has a catalog of more than 400 brands, among which are Lipton, Knorr, Dove, Ax, Hellmann's and Omo.

Mae Terra, a company founded in 1979, presents, according to Unilever, annual growth of 30% in the natural and organic food products market, which includes cereals, cookies, snacks and other culinary products.

Brazil is the fifth largest market for healthy food and beverages in the world and moves in the South American country about 9.5 billion dollars, added the Anglo-Dutch company, which did not report on the values of the transaction. EFE

CONTACTO HOY
10/11/17
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