Global. P&G is to attract milenials thoruhg ads in which teach how to clean correctly.

For P&G, 'adulting' starts with a Swiffer Barrett J. Brunsman, Staff reporter - Cincinnati Business Courier Nov 29, 2017, 10:21am EST Sign up for our free newsletter Abby Elliott stars in two new P&G commercials for Swiffer sweeper. Procter & Gamble Co. aims to give Millennials a hand with "adulting" in a new an advertising campaign for its Swiffer sweeper and duster. The ads features Abby Elliott, a former “Saturday Night Live” cast member who later co-starred in the television program “Odd Mom Out.” The Cincinnati-based maker of consumer goods (NYSE: PG) created two humorous videos in which Elliott, 30, demonstrates how to master “the Art of Adulting.” See Also P&G's 2018 Olympics ad says 'Thank you, Mom' P&G creates diapers for tiniest newborns One commercial opens with Elliott, who was born in 1987, seated on a couch before a dusty coffee table in a room strewn with pizza boxes, dirty laundry and a half-packed suitcase. “Yep, that’s me – overwhelmed,” Elliott says. “I thought someone else would clean up the mess. “Mom!” Elliott calls out. Then the actress realizes: “She doesn’t even live here!” And then something changed, says Elliott, who co-starred as Brooke Von-Weber in the Bravo program “Odd Mom Out” from 2015 until this year. “I discovered adulting,” Elliott says with a smile as she pushes a Swiffer mop across a hardwood floor. She uses a Swiffer duster to clean the coffee table and other surfaces. “The Swiffering is kind of fun!” she says. The room appears to be immaculate, and then Elliott notices the pawprints of a dog on the floor. “Well, baby steps,” she says with a sigh. “I mean – adult steps!” Read more from Bizwomen's sister publication, the Cincinnati Business Courier, here.

For P&G, 'adulting' starts with a Swiffer


Barrett J. Brunsman, Staff reporter - Cincinnati Business Courier
Nov 29, 2017, 10:21am EST
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Abby Elliott stars in two new P&G commercials for Swiffer sweeper.

Procter & Gamble Co. aims to give Millennials a hand with "adulting" in a new an advertising campaign for its Swiffer sweeper and duster.

The ads features Abby Elliott, a former “Saturday Night Live” cast member who later co-starred in the television program “Odd Mom Out.”

The Cincinnati-based maker of consumer goods (NYSE: PG) created two humorous videos in which Elliott, 30, demonstrates how to master “the Art of Adulting.”

See Also

P&G's 2018 Olympics ad says 'Thank you, Mom'
P&G creates diapers for tiniest newborns
One commercial opens with Elliott, who was born in 1987, seated on a couch before a dusty coffee table in a room strewn with pizza boxes, dirty laundry and a half-packed suitcase.

“Yep, that’s me – overwhelmed,” Elliott says. “I thought someone else would clean up the mess.

“Mom!” Elliott calls out. Then the actress realizes: “She doesn’t even live here!”

And then something changed, says Elliott, who co-starred as Brooke Von-Weber in the Bravo program “Odd Mom Out” from 2015 until this year.

“I discovered adulting,” Elliott says with a smile as she pushes a Swiffer mop across a hardwood floor. She uses a Swiffer duster to clean the coffee table and other surfaces.

“The Swiffering is kind of fun!” she says.

The room appears to be immaculate, and then Elliott notices the pawprints of a dog on the floor.

“Well, baby steps,” she says with a sigh. “I mean – adult steps!”

Read more from Bizwomen's sister publication, the Cincinnati Business Courier, here.

 

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