Spain. Henkel's brand Perlan removed its last campaign after Facua accused it of sexist.Is washing just women's thing? October 24, 2017 14:41 Heraldo de Aragón Online HERAONL One woman for each detergent. Without any slogans, five women pose behind the type of detergent most agreed to clean the type of clothes they wear. This was the announcement of the last campaign of the brand Perlan, belonging to the company Henkel Ibérica, which has already withdrawn after the accusations of Facua 'macho'. According to the Consumers' Association, this publicity appeals to the 'stale, stereotypical sexist' of linking household chores with women, something 'which should be outdone a long time ago'. For his part, Perlan claims that it is an ad that 'is no longer active' and were not intended at any time 'to hurt the sensibility of anyone'. In addition, from the company have pointed out that Facua has not contacted them and have clarified that in the campaigns they perform at no time seeks to 'break social patterns of behavior, but reach a majority', which in the case of this product are women, although they have insisted that they do not want to hurt sensitivities. Facua also pointed out that this announcement could violate the principles set out in the Equality Law, since the message it conveys is 'retrograde' and may violate the dignity of women. Overdose of sexist dandruff in Perlan (de Henkel). It is a shame that there are still companies to wash clothes for women. pic.twitter.com/YygLNRiIfe - FACUA (@facua) October 23, 2017http://hogar.intelect.com.mx/notes/spain-henkels-brand-perlan-removed-its-last-campaign-after-facua-accused-it-of-sexisthttp://hogar.intelect.com.mx/@@site-logo/logoAllen.png
Spain. Henkel's brand Perlan removed its last campaign after Facua accused it of sexist.
Is washing just women's thing? October 24, 2017 14:41 Heraldo de Aragón Online HERAONL One woman for each detergent. Without any slogans, five women pose behind the type of detergent most agreed to clean the type of clothes they wear. This was the announcement of the last campaign of the brand Perlan, belonging to the company Henkel Ibérica, which has already withdrawn after the accusations of Facua 'macho'. According to the Consumers' Association, this publicity appeals to the 'stale, stereotypical sexist' of linking household chores with women, something 'which should be outdone a long time ago'. For his part, Perlan claims that it is an ad that 'is no longer active' and were not intended at any time 'to hurt the sensibility of anyone'. In addition, from the company have pointed out that Facua has not contacted them and have clarified that in the campaigns they perform at no time seeks to 'break social patterns of behavior, but reach a majority', which in the case of this product are women, although they have insisted that they do not want to hurt sensitivities. Facua also pointed out that this announcement could violate the principles set out in the Equality Law, since the message it conveys is 'retrograde' and may violate the dignity of women. Overdose of sexist dandruff in Perlan (de Henkel). It is a shame that there are still companies to wash clothes for women. pic.twitter.com/YygLNRiIfe - FACUA (@facua) October 23, 2017
Is washing just women's thing?
October 24, 2017
14:41
Heraldo de Aragón Online
HERAONL
One woman for each detergent. Without any slogans, five women pose behind the type of detergent most agreed to clean the type of clothes they wear. This was the announcement of the last campaign of the brand Perlan, belonging to the company Henkel Ibérica, which has already withdrawn after the accusations of Facua 'macho'.
According to the Consumers' Association, this publicity appeals to the 'stale, stereotypical sexist' of linking household chores with women, something 'which should be outdone a long time ago'.
For his part, Perlan claims that it is an ad that 'is no longer active' and were not intended at any time 'to hurt the sensibility of anyone'. In addition, from the company have pointed out that Facua has not contacted them and have clarified that in the campaigns they perform at no time seeks to 'break social patterns of behavior, but reach a majority', which in the case of this product are women, although they have insisted that they do not want to hurt sensitivities.
Facua also pointed out that this announcement could violate the principles set out in the Equality Law, since the message it conveys is 'retrograde' and may violate the dignity of women.
Overdose of sexist dandruff in Perlan (de Henkel). It is a shame that there are still companies to wash clothes for women. pic.twitter.com/YygLNRiIfe
- FACUA (@facua) October 23, 2017
